Corporate Branding at Corporate Eye
May 16, 2008 by Susan Gunelius
Filed under Marketing
Time for a bit of self promotion…
If you’re interested in corporate branding, then you might enjoy reading some of my posts at Corporate-Eye.com. It’s a blog that provides tips and information about best practices in online corporate communications. I’m writing about branding issues for Corporate Eye.
Of course, I’ll still be writing about branding (including corporate branding) here at Brandcurve, too! Luckily, it’s a topic I love and always have something to write about!
Check out my first posts on Corporate Eye:
Branding in the Spotlight – What is Branding?
Branding in the Spotlight – How to Develop a Brand
The 6 Hats of a Chief …read more
Brand Identity Still Remains The Answer
October 16, 2007 by Susan Gunelius
Filed under Marketing
Brandcurve is happy to have another guest poster to provide readers with another angle on branding. Today’s guest post is written by Scott White who is President of Brand Identity Guru in Boston, Massachusetts. So without further ado, here is Scott’s post:
So you’ve completed your search engine optimization and now all you have to do is sit back and reap in all the new business sales. Ah, wrong. Sure you can bring the horse to water but now you have to make it drink.
This is where most companies fall flat on their face. They spend a ton of cash on …read more




