Emerging Market Prejudice?

Strategy+Business proposes more attention be given to “emerging markets“:
Many corporate leaders recognize this opportunity, but few are developing the capabilities or the management focus that they will need to realize its full potential.
That’s a legitimate comment based on some of the facts involved. But they then go on to assume that they know what these companies are “thinking”:
They persist in thinking of these new markets as “emerging markets,” separate from their existing customers in the industrialized world.
The tone of this comment borders on accusing companies of illogical prejudice. In other words, they aren’t like us so we will not serve …read more