Cross-Marketing is the process of creating joint venture partnerships with other business owner to market your businesses together. It has been used by major corporations and small businesses to build brand recognition and also successful partnerships. In order for cross-marketing to be successful for all partners involved, each one must be able to mutually benefit from the partnership.
Examples of cross-marketing partnerships have been done by such companes as:

Apple + Nike + iPod: creating a way for you to have a personal trainer via downloadable audio (http://www.apple.com/ipod/nike/)
T-Mobile + Google: created a 3G network for WiFi access to the Internet and cell …read more

Since I’m on the subject of doing business in the US, one of the things non-US businesspeople (particularly Europeans) don’t understand is the US federal system. After all, the US has a single huge market with one language and one currency, what’s not to like?
Well, from a legal perspective, each of the 50 states retain some semblance of their former sovereignty. What that translates to for the business person is 50 different sets of laws, at least in those areas not already co-opted by the federal government. Unfortunately for businesses, many of the most important legal areas for corporations are …read more