SexPresso Coffee Marketing Steams Clothed Competitors
May 28, 2008 by Sean Kelly
Filed under Business
(Franchise Pick: The Franchise Information Blog) It started as a novelty in the competitive Northwest, but it’s working so well that bikini-clad barista’s are manning more and more gourmet coffee drive-throughs. And that’s leaving their more traditional (and fully clothed) competitors hot under the collar. One story in the Everett, WA Herald reports:
Espresso drive-through stands with bikini- and lingerie-sporting baristas are popping up from Monroe to Edmonds.
In the past year, at least six of these java joints employing provocatively dressed young women have opened in the county.
A few owners of these roadside stands say business is so brisk, …read more
Hooters Plus Starbucks Equals The Next Big Franchise
February 21, 2007 by Sean Kelly
Filed under Business
FranBest Coffee reports that they’re not yet franchised, but they will be soon… So start saving your dollars. A product of the intensely competitive coffee scene, Cowgirls Espresso drive-thru coffee stands feature scantily clad baristas, provocative product names, and creative promotional theme days that include:
Military Monday (Apron & Undies)
Cowgirls Tuesday (Chaps & Bootie Shorts)
Bikini Wednesday (You get the idea)
School Girl Thursday (Charlie Sheen’s Favorite)
Fantasy Friday (Use your imagination)
Just like with Hooter’s, it’s hard to tell just who’s getting exploited: the young girls, or the male customers, who are paying them $80 – $150 per day in tips.
And thanks …read more




