FOOA and Google Ad Models

Kim Malone (Google) ‘Adapting Advertising Models to an Evolving Web Experience’
There have been a lot of questions about different pricing models for different advertisers/marketing objectives. There’s no one model that is right
There’s awareness, consideration and action in a consumer journey.
As you move down this path, marketing objective moves from generating demand to fulfilling demand. Google have put together a set of pricing models that allow you to do the right thing at each stage. At the beginning you are looking for eyeballs, using display, video and text (CPM), then you move to CPC model, you …read more