Sponsorship and Facebook for Brands

Facebook has been more of a personal networking site and a site in which people can connect with their brands or share a community around a brand. However the problem has always been how do brands use networking to drive revenue growth. For me networking is not about revenue it is about brand awareness, it is about creating an experience which engages the customer….but State Farm are trying something a little different.
Ad age reports that they are  extending a “a campaign…is already running with the celeb magazine” and with US Weekly “become a paid sponsor of US Weekly’s redesigned Facebook …read more