If you haven’t heard, on June 25^th President Bush appointed a new chief of the Small Business Administration (SBA). The thing is, for the third time in a row, the appointed chief, Sandy Baruah, has very little small business experience. 

Not only has he never run a company of his own, his closest connection to small business would be a consultant job for a Performance Based Consulting Group in Oregon. The group helped improve medium and large-sized firms.

The SBA has constantly struggled with hitting targets and has had tons of problems with loans for small business owners.

Now, he’s not in just quite yet, as he is awaiting confirmation by the Republican Senate. I recommend you do some research on the subject. If you do or do not want him representing the administration, you can change the entire situation by letting your representatives know.

What do you think? Does it matter that Baruah has little experience?  Will it make a difference?

Post from: EveryJoe

Is the new SBA chief really small business oriented?

Most new businesses fail within three years and it’s often due to the fact that many business owners think that simply hanging up an OPEN sign and placing an ad in the yellow pages will attract customers. What it takes is a marketing technique thats effective – and in the case of many small business owners and startup entrepreneurs – on a limited budget. They need public relations to turn the resolutions into revolutions.

Public relations is one of the most cost-effective methods of marketing available today. Besides the fact that it’s low cost or no cost, public relations can help establish your credibility. It can position you as the revolutionary leader and expert in your field.

I suggest including your public relations efforts as part of a year-long, strategic business plan.

As you’re looking toward what you’re going to accomplish in the future, make sure you incorporate different public relations efforts as part of your complete plan. That way you’ll be sure to schedule it in, just like any other business task.

Post from: EveryJoe

Turn you resolutions into PR revolutions – Part 1