U Mobile Launches First Ad-Supported Cellular Service in Asia

Philippine cellco U Mobile just launched the first ad-supported cellular service in Asia. That means everything about the service — voice, SMS, MMS, GPRS, 3G — is (at least partly) paid for by advertisers.
The 411
You must be 15-35 to sign up. That seems to be the demographic most desired by Philippine mobile advertisers.
You need an invitation from a current subscriber to sign up. Current subscribers can invite only ten friends. This makes sense for three reasons: scalability, snob appeal, viral marketing, and value to advertisers (networked customers are more valuable).
You need to fill out a long, long, looooong survey form …read more