This is the third in a series to help you determine how to manage customer feedback where the first was, “Do You Know Your Customers” and the second was “What to Do With Customer Feedback“. After obtaining and analyzing your customer feedback, you will then need to develop an implementation plan that includes the customer feedback.
Keep in mind that customer feedback is just one component that you can use to make improvements in your business and using it should be balanced with the other efforts that you take. As you develop your improvement implementation plan that includes your customer feedback, …read more

In the last article for my column, I shared how you should and could obtain customer feedback to help you as a business owner determine how to meet the needs of your cutomers. The article was entitled, “Do You Know Your Customers“, and it shared different ways you can obtain feedback from your customers.
In this article, I want to share suggestions of what you can do with the customer feedback once you have collected it. Make sure when you collect your customer feedback that you setup a tracking system because it can help you quantify and qualify your customer feedback.
The …read more

Ideally, totally understanding what your customers need is the ultimate goal of a business owners. Getting to the point where you can quickly identifying how to meet their needs may take time, research and effort but it is worth it in the end.
According to an article entitled, “Do You Know What Your Audience Wants?” by Lesley Spencer Pyle for Entreprenuer.com, “asking your audience whether you’re meeting their needs is an important step in determining whether you’re hitting the target.”
There are several ways that you can do this. Below are examples:

Initial customer survey: ask potential and new customers about your services and …read more