The Value of a Customer Complaint

Over at Small Business Boomers, Jim Norton’s tackling the issue of customer complaints. He flat out tells you that customer complaints are the best thing that could happen. Well, winning the lotto might be slightly more fun, but he’s got a point.
What’s important to take away from Jim’s post is this:

Customer complaints are rare. Very few people ever complain to a vendor. Most people complain to friends, family, colleagues, and even total strangers. When people complaint to anyone other than you it’s bad news.
People who do complain are giving you a chance to fix the problem. Fix it and you …read more