Do you conduct customer surveys for your small business? I think customer surveys are a great way to get inside your customer’s head and figure out what they’re thinking. You can learn more about their wants and needs, and how your company can serve them. After all, your small business is all about the customer, or at least it should be.

How can you implement a customer survey in your small business? There are several ways.

You can have the customer fill out the form in the store while they’re waiting to check out.
You can give the customer a slip of paper …read more

A business owner asked me about a new product she was considering selling, something that current customers as well as new ones might want.  She said, “What do you think?  Will my customers like this?”  I’m the wrong person to be asking.  She needs to ask her customers, since they are the ones doing the buying.
Asking customers can help you improve your small business in a variety of ways:

New products/services. Like this business owner, you can find out what people think of new items you want to offer.
Prices. You can also find out what people will pay for something.  …read more