Assessing Levels of Social Computing Participation for More Effective Marketing

I’m working with some colleagues on a couple of business initiatives and as a keen blogger I am naturally thinking about how to use blogs to help with the marketing.
And precisely because I am a blogger and I read and comment on other blogs, check my RSS readers regularly, listen to podcasts and am generally an engaged social networking, social computing person, I need to be careful not to project my interests and enthusiasms unthinkingly onto our target audience.
Some research would help.
So I was interested to pick up on a couple of blog posts about the Social Technographics® report issued …read more