Heinz Deli Mayo Ad leads to complaints

I quite like this ad (from AMV BBDO), it takes something that could be pretty boring and turns it around, it’s slightly unexpected, despite the fact that in the UK, same-sex civil partnerships have been legal for a few years. But apparently it’s leading to plenty of complaints about it being inappropriate from people who would be uncomfortable discussing the situation with their children. There’s been no ruling from the ASA yet, nor any indication they are going to investigate. It’s really upset TV Scoop whilst the Telegraph has a more considered view.
So what do you think? Is …read more