Deloitte Study of a changing world

One of Mediaposts emails today bought me the highlights of a study performed by Deloitte (link to pdf), about the changing face of media. From a marketing point of view, there’s some interesting nuggets.

51% of all US population are reading or watching content created by others (ie ‘amateur’, not paid for) and 40% are creating their own content. I’m not sure what parameters they used for ‘creating, ir could be as simple as putting a photo ont he web, but that ratio is different to the one I often use to describe participation, with 90 watch, …read more