Google Adwords, June, Gift-Giving, Demographic Bidding

Brides, Dads and Grads…
There is a lot going on in June and Google wants to remind you how to use Adwords to take advantage of it through Demographic Bidding.
What Is Demographic Bidding?
“Demographic bidding is a way to help your ad reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic bidding can help.”
Can you tell me more? For instance, why would I want to use it or would it be worthwhile for me?
“Some publishers on the Google content network know certain individual details about their …read more