Normally, I just block all commercial twitter feeds as they can be pretty useless, nothing but advertising and one way messages wrapped up in the guide of social media. But when thebar.com started following me today, instead of doing my normal block, I thought I’d talk about it. Why? Because I used to work for the company behind it, Diageo, and I like to think that if I was still there I would have thoroughly advised against using the service in the way they have done. (But they still could have ignored the advice).

The Set-up
thebar.com is a …read more

Diageo has produced some superb TV ads in its time, especially for Guinness. Smirnoff have now joined that tradition with a new UK ad called Smirnoff Sea.

I’d love to see this in full screen HD, it’s a wonderful piece and gets to the heart of the the Smirnoff Purity idea. (I’d link to the video on the site if they had deep-linking). A measure of the ads popularity can be taken from the fact that there are 6 versions of it on YouTube already with probably more to follow (Disclaimer – the ad was by JWT, for …read more