Whilst Sony Foam City has been getting a lot of press, there’s another Sony campaign that is being used in the US for some of the same products – the HD versions of Cybershot and Handycam plus the alpha DSLR. It’s called Tumble (I’d show the ad if the embed code worked – on Firefox it demands a plugin and on safari it embeds the whole page. Something tells me this is not quite right yet!)
Update: They put the video on YouTube, along with a behind the scenes video. (but site embed still not working)

Apart from the …read more

Update – it’s now live and embeddable at Sony.co.uk/images. Well, there’s embeddable code, but can’t get it to work here – they’re working on it!
It’s here finally. And if you’re interested in the music, it’s specially composed for the ad by Warren Ellis, of Nick Cave and Bad Seeds. He also did the music for the film The Assassination of Jesse James.

I got a sneak preview of the Sony Foam City Ad from Fallon, which gets released tomorrow. But I can’t show it you yet – I’ve had to promise not to release it until it goes live …read more

I received some great pictures from the Sony PR agency today from the shoot by Fallon in Miami earlier this month for their Digital Imaging group. They really makes me regret not being able to go – the shoot looked a lot of fun. Haven’t we all wanted to just fill a street with foam?

Here’s a couple of people playing in the foam, having a ball by the look of it. You can see that many of them have cameras in the middle of the foam, the ad is planning on having footage from these cameras.

And finally, the …read more