In a unique co-branding platform, MyMojo and musicians are collaborating to help build brand awareness for corporate sponsors. Corporations choose from MyMojo’s roster of prominent and emerging artists to represent their digital marketing campaign. MyMojo then works with the artists to create a custom song (that references the sponsor), along with imagery and webpages with strategic product placement. MyMojo will launch a combination of web, mobile and digital SMS campaigns to distribute the custom ringtone and track to consumers free of charge.
“We recently ran a digital marketing campaign with Poe Boy Music Group and a large sporting goods manufacturer,” remarked …read more

Hi,
I’m Kori Ellis. I’m taking over the reins here at Behind the Buzz. I write several other blogs for b5media, plus I’m also the Channel Editor for the Sports, Technology and Beauty & Style channels.
Behind the Buzz covers all aspects of digital and interactive marketing and advertising. I hope to discuss a variety of topics including the following:
Establishing a web presence, including corporate websites, portal strategies, microsites and interactive web marketing.
Search marketing and search engine optimization techniques.
Outbound web marketing, including email marketing and syndication.
Branding (though you can find more terrific content about branding from Katherine Liew at Brandcurve), including developing …read more