You’ve just done your first direct marketing campaign. And you got a response! It’s time to celebrate! Right?
Wrong. You still need to qualify the leads.
Sometimes we get so caught up in the campaign, we forget to realize that just because someone responds to your marketing doesn’t mean that they will immediately buy from you.
It’s important to take one more step to find out which prospects are truly ready to pull the trigger – and find out more about them in the process.
In addition to learning your leads’ basic demographics (industry, revenue, number of employees), find out if they’re …read more

In this episode of the Monday Media Marketing Minute, you’ll learn some great ways to build a qualified potential customer list, in less than three minutes!
And if you’re looking for more help with list building, go to www.listbuildingpromotionsecrets.com