Disney’s Brand Strategy
October 1, 2007 by Susan Gunelius
Filed under Marketing
Disney’s (NYSE: DIS) CFO, Tom Staggs, and Merrill Lynch’s (NYSE: MER) media analyst, Jessica Reif-Cohen, hosted a question and answer session at Merrill Lynch’s annual Media Fall Preview event on September 18th. During the q&a, there was a lot of discussion about Disney’s branding strategy. Here are some quotes (after the jump) from the session courtesy of MotleyFool:
