Earlier this month, I published a post about Disney’s (NYSE: DIS) plans to enter the wine market (read Disney Extends Its Brand Presence Everywhere).  Luckily, it seems like they’ve come to their senses and plan to back out of the wine market before their wine ever hits store shelves.

Earlier this month, I published a post called Disney Expands Its Brand Presence Everywhere and talked about the upcoming launch of a Disney wine.  It looks like that was just the beginning of Disney’s unusual brand extension plans.  Up next: a cologne targeted to boys between the ages of 4-11 within the Hispanic market.