Yahoo Launches Self-Serve Ads

Small local businesses are the target for Yahoo’s new self-serve ad product. Yahoo wants businesses who normally advertise via search – or maybe don’t advertise online at all – to try using display ads. And My Display Ads is made just for them.

“This just opens up access to small advertisers, which we think is important to the overall market,” said Yahoo Sales Senior VP Joanne Bradford in AdAge.
The self-serve ad program boasts over 800 templates for advertisers to choose from — or they can use their own. Choices include flashing ads, animated pictures, scrolling text, and more.
Advertisers can purchase ads …read more