There’s an ancient saying that’s been passed down through generations of fitness franchise bloggers:  Old Fitness Franchises Never Die, They Just Get Acquired by Diversified Health & Fitness.
And just as Blogstradamous predicted, the troubled and troubling 1-2-3 FIT franchise chain was sighted being  led across a misty field by a grim character carrying a scythe and sporting a black “Diversified Health & Fitness” hoodie.
Yes, just after aquiring the Butterfly “I’m not quite dead yet!” Life fitness chain, Diversified Health and Fitness has acquired 1-2-3 Fit, the coed express fitness club created by the supposedly dark knights of franchising, the controversial …read more

Two years ago, I posted the question IS BUTTERFLY LIFE A GREAT FITNESS FRANCHISE?
The answer came in a torrent of nearly 500 comments from franchise owners, mostly critical of the franchisor company and owners Mark Golob & Tom Gergely.
Our post Will the REAL Butterfly Life Franchise Please Wave Its Wings? prompted 162 comments, and Troubled Fitness Franchise Butterfly Life Lowers Franchisee Royalties garnered 40+ comments.
The woes of Butterfly Life franchisees were also covered by such publications as Fitness Business Pro (Butterfly Life’s Golob: Failed Franchise Owners Should Blame Themselves),  FORBES (Butterfly Life Franchise Lawsuit in Forbes) and FORTUNE (Fortune Article …read more