DKNY bikes

I saw this appear on Old Compton St on Friday, advertising DKNY clothing.

The campaign started off in New York, as part of Fashion Week when they were promoting biking round the city. But the bikes in NY had nothing on them except DKNY.com, so no obvious tie in into any transport campaign. Here, (here being London) there’s slightly more but still just DKNY promotion. So, why are they here and what do you think of them?