Internet Ad Sales Down 5 Percent

Mark Ellis — Fri, 05 Jun 2009 20:50:36 +0000

For those in the internet advertising business, the news must be strange to hear: internet ad sales, which have never been in decline since recovering from 2002’s dot-com burst, have finally slumped 5 percent in the first quarter. This means that the recession, which seemed to be mercifully sparing this sector of the Internet industry.

Much of the money to be made on the Internet comes from advertising, which means that this development is potentially concerning for both website developers and advertisers. Those who rely on Internet advertisement, though, are faring much better than newspapers and broadcasters. A decline in advertising in traditional media has created a difficult situation for these industries.

According to most reports, this setback for the internet advertising industry is only temporary. The economic decline is mostly to blame, whereas traditional media has suffered from advancing technology making several forms of media less desirable to the technologically-advanced among us.

Image: Flickr

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Internet Ad Sales Down 5 Percent

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Internet Ad Sales Down 5 Percent