Traditional media on life support?

Recently, New Jersey’s largest newspaper, The Star-Ledger, announced that unless it can get 200 non-union employees to accept a buy-out by October 1st, 2008, the paper will be sold.
Is the writing on the wall for traditional media? I know that locally, we’re seeing a huge amount of media convergence and downsizing. I know there’s always been some of that shifting going on behind the scenes, but it seems like it’s getting more and more prevalent these days.
The offer is coming at a time, the paper says, when ad revenues are declining, online media is growing in leaps and bounds, and …read more