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	<title>EveryJoe &#187; downsizing</title>
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		<title>Traditional media on life support?</title>
		<link>http://www.everyjoe.com/articles/traditional-media-on-life-support/</link>
		<comments>http://www.everyjoe.com/articles/traditional-media-on-life-support/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 15:04:00 +0000</pubDate>
		<dc:creator>Colleen Coplick</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[downsizing]]></category>
		<category><![CDATA[traditional media]]></category>

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		<description><![CDATA[Recently, New Jersey’s largest newspaper, The Star-Ledger, announced that unless it can get 200 non-union employees to accept a buy-out by October 1st, 2008, the paper will be sold.
Is the writing on the wall for traditional media? I know that locally, we’re seeing a huge amount of media convergence and downsizing. I know there’s always been some of that shifting going on behind the scenes, but it seems like it’s getting more and more prevalent these days.
The offer is coming at a time, the paper says, when ad revenues are declining, online media is growing in leaps and bounds, and [...]<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/traditional-media-on-life-support/">Traditional media on life support?</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Recently, New Jersey’s largest newspaper, <a href="www.nj.com/starledger/" target="_blank">The Star-Ledger</a>, <a href="http://www.nj.com/news/index.ssf/2008/07/starledger_announces_largescal_1.html" target="_blank">announced</a> that unless it can get 200 non-union employees to accept a buy-out by October 1st, 2008, the paper will be sold.</p>
<p>Is the writing on the wall for traditional media? I know that locally, we’re seeing a huge amount of media convergence and downsizing. I know there’s always been some of that shifting going on behind the scenes, but it seems like it’s getting more and more prevalent these days.</p>
<p>The offer is coming at a time, the paper says, when ad revenues are declining, online media is growing in leaps and bounds, and the US economy is taking a hit.</p>
<p>Is this it? Are we seeing the beginning of the end of traditional media?</p>
<p>Where do you get your news these days, and maybe even more telling, when was the last time you actually purchased a newspaper and read it section by section?</p>
<p>Edited to Add: The <a href="http://www.nytimes.com" target="_blank">New York Times </a>has another story about the decline of traditional media, in the business section. The graphs that stood out to me the most were:</p>
<blockquote><p>Experts say the lack of interest reflects a sharp shift in the last year toward a more pessimistic long-term view of the industry. The loss of ads has accelerated, and few expect a rebound even when the economy recovers.</p>
<p>“The story has changed fundamentally,” said Ken Doctor, a newspaper analyst with Outsell, a research firm. “A year ago, the conventional wisdom was, ‘Yep, there are problems out there, but there’s still significant value.’ Now, it’s ‘Run away.’ ” [<a href="http://www.nytimes.com/2008/08/04/business/media/04papers.html?_r=1&amp;ref=media&amp;oref=slogin" target="_blank">source</a>]</p></blockquote>
<p>Post from: <a href="http://www.everyjoe.com">EveryJoe</a></p>
<p><a href="http://www.everyjoe.com/articles/traditional-media-on-life-support/">Traditional media on life support?</a></p>
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