Today’s guest post is from Drew McLellan of Drew’s Marketing Minute.  Drew is one of my favorite branding and marketing bloggers!  
While we hear over and over that those of us writing or reading blogs, creating wikis or harnessing the other Web 2.0 tools are a very small percentage of population, we know two things:

The percentage is on the rise.  And quickly.
Those who are using the tools are finding them very effective.

A recent study by the Direct Marketing Association concluded that many marketers who are focusing on building their brand believe in the power of Web 2.0.
The “New Media Emergence in DM & …read more

You know you’ve made it in the acting marketing field when you get your own action figure.  Looks like Seth Godin has reached the pinnacle of success with the Seth Godin Marketing Guru Action Figure. 
Now that’s what I call a brand extension.
Drew McLellan posted about this earlier this week.  It’s so funny I had to share it here on Brandcurve, too.
Image source: Mcphee.com

Today, I had the opportunity to write a guest post for one of my favorite bloggers, Drew McLellan of Drew’s Marketing Minute.  Drew and I think a lot alike when it comes to marketing and branding, so I was very happy when he asked me to write a guest post for him. 
My post is called Is Demographic Segmentation Dead?, and it discusses the shift in marketing strategy from demographic segmentation and targeting to behavioral segmentation and targeting in the world of Web 2.0. 
Please check out my guest post, and if you don’t already read Drew’s Marketing Minute, take some time …read more

I was very happy to be contacted by Matt McDonald at A New Marketing and asked to participate in a One Line Marketing Wisdom post he was working on.  Matt planned to contact many of his favorite bloggers and ask them to send him all the marketing genius they could fit into one line.  Matt compiled and published twelve marketing one-liners from some heavy hitters in the blogosphere like Seth Godin.  Here are a few of my favorites:

Earlier this week, Drew McLellan of Drew’s Marketing Minute posted a great article (originally published in the Des Moines Register on May 29, 2007) about branding best practices.  Drew compares branding to a three-legged stool with the three legs being:

The company’s vision of the brand
The consumer’s vision of the brand
Where your brand sits in the marketplace

I enjoyed reading Drew’s take on branding.  I agree with him in that branding is not just a logo or a tagline, but rather a promise.  Logos, taglines, advertising, customer service and pricing are just tools to communicate that promise.  By using these tools to …read more