Today’s guest post is from Drew McLellan of Drew’s Marketing Minute.  Drew is one of my favorite branding and marketing bloggers!  
While we hear over and over that those of us writing or reading blogs, creating wikis or harnessing the other Web 2.0 tools are a very small percentage of population, we know two things:

The percentage is on the rise.  And quickly.
Those who are using the tools are finding them very effective.

A recent study by the Direct Marketing Association concluded that many marketers who are focusing on building their brand believe in the power of Web 2.0.
The “New Media Emergence in DM & …read more

Today, I had the opportunity to write a guest post for one of my favorite bloggers, Drew McLellan of Drew’s Marketing Minute.  Drew and I think a lot alike when it comes to marketing and branding, so I was very happy when he asked me to write a guest post for him. 
My post is called Is Demographic Segmentation Dead?, and it discusses the shift in marketing strategy from demographic segmentation and targeting to behavioral segmentation and targeting in the world of Web 2.0. 
Please check out my guest post, and if you don’t already read Drew’s Marketing Minute, take some time …read more