Local Hellgate launch to answer questions about retail and payment scheme

I’ve recently been invited to the local Hellgate: London launch, which is going to take place sometime during December next month. If you’re a regular here, then you may be aware that I’m not a big Hellgate fan.
Why then am I going?
Aside from the prospect of free chow, I’ve been itching to go because I’m very curious as to how IP e-Games, a local MMO publisher, would handle the game’s retail and payment scheme.