Buyer Beware: Greenwashing “Pervasive”

Are you being greenwashed? The answer, according to a new survey by TerraChoice Environmental Marketing, is yes. TerraChoice – who has been the official management, certification and delivery agent of the EcoLogo since 1995 – surveyed over 1,000 consumer products that were marketed as a “green” choice in Spring 2007. What they discovered is that more than 99% of products can not back up their environmental claims.
Here’s TerraChoice president Scott McDougall on the findings.

Out of the research, TerraChoice has come up with “The Six Sins of Greenwashing” – a resource for marketers and consumers. The six sins are (via ENN):

Sin …read more