Last week, I posted on my other blog, the importance of using PR during an economic downturn.
Why is public relations one of the strategies you should keep doing, regardless of your budget and cutbacks?

Credibility. People are scrutinizing their purchasing decisions, watching every penny. So they often turn to credible sources of information to help make that decision. These sources include friends, family and traditional media, which PR reaches.
You can do more with less.  Public relations costs less than many advertising and marketing techniques. And it allows you to reach target markets with a variety of mediums: from face-to-face meetings to …read more

Optimism among small business owners is the lowest it has been in 28 years. The Small Business Economic Trends report released by the National Federation of Independent Business said that Small Business Optimism fell 3.3 points, the lowest since the second quarter of 1980.
Much of the problem seems to be the fear of a recession. Only three percent of businesses said they were planning to expand their staff, down from 11 percent in February and only five percent said now is a good time to expand. The average company surveyed in the report had about five employees and grossed $350,000 …read more