Does Technology Make it easier

The Economist is running a series of online debates and over the next week the topic is “This house believes that if the promise of technology is to simplify our lives, it is failing.”. You can add your comments and vote to that page – or here.
From a marketing perspective, the answer has to be no. Technology, in the form of the web and mobile and multiple channels on TV all make the marketing job harder. No more a simple list of ways to reach an audience, ways to drop a few million bucks to reach millions of …read more