I assume …

Assumptions are an interesting thing. On one hand, they are an important part of living efficiently – I assume that my car will start in the morning and most times it does, so I don’t waste a whole lot of time thinking about how I’m getting to work. Indeed, our entire existance as humans is based on certain assumptions that we use to get through our day. When those assumptions are proven incorrect, we react within fairly clearly defined parameters and then move on.
That’s a huge part of the challenge of international business – even in a familiar culture, you’ll …read more