Brand Engagement Research

An engagement report has just been released which shows and explains how brands are increasing engagement on the web. It is worth checking out, the summary explains key learnings on brand engagement

Engagement via social media IS important — and we CAN quantify it.
The ENGAGEMENTdb quantitatively demonstrates a statistically significant correlation between social media engagement and the two most meaningful financial performance metrics – revenue and profit. Emphasize quality, not just quantity.
What’s in it for me? The ENGAGEMENTdb quantitatively demonstrates a statistically significant correlation between social media engagement and the two most meaningful financial performance metrics – revenue and profit.
Emphasize quality, …read more