Enterprise IG Rebrands as The Brand Union

In an attempt to align its 21 offices around the world, Enterprise IG has rebranded itself as The Brand Union.  With a the new name comes a new logo.  What do you think of it?  According to LogoBlog:
The Brand Union’s new symbol is a unique representation of the letters or counterforms that spell the words ‘brand’ and ‘union’. Their arrangement speaks for the bringing together of people, their ideas, touchpoints that brands need to thrive and above all, unification. The use of the blue and gray colors symbolizes sobriety and clear-headedness.  The fresh values set by The Brand Union are: …read more