Stop asking me to swap links – it’s bad for business

It seems just about every day lately, someone is emailing me to request a link swap.
And I have to say to all of you: STOP!
I understand why you think swapping links will help you in your quest to be number one on the search engines. (It doesn’t… just read Rebecca Murtagh’s info on what makes Google’s search engine tick.)
When link swaps started, websites exchanged links with other websites that were complimentary to provide a useful resource for their own visitors. Nowadays, many webmasters will swap links with any site that will agree, or any automated link swap page. These reciprocal …read more