EveryJoe » entrpreneurs

Do startups take vacations?

ShannonCherry — Wed, 02 Jul 2008 17:19:01 +0000

As a long weekend with a US holiday approaches, I was wondering:

How many startup and small business owners take a REAL vacation?

One of my good friends, who owns an Internet marketing firm, is on ‘vacation.’ She’s still answering emails, sending out proposals, chasing down some contracts… etc.

Is that a vacation? Or is it just a nicer place to work?

Vacations can be a much deserved time away from the office. You need it to refresh, re-energize and sometimes just to take a time-out. If you’re worried your business can crumble during a week off, it’s time to re-examine your business operations.

So how about you? Are you taking a real vacation, or just doing a temporary business relocation?

Post from: EveryJoe

Do startups take vacations?

Have I gotten the bait & switch?

ShannonCherry — Wed, 04 Jun 2008 15:17:17 +0000

Startup Spark is one of the top 100 business blogs on Technorati. So I often get pitched from PR firms and other entrepreneurs to highlight their book, their product, or their service.

Recently, I sent out a call that I wanted to interview authors and other experts. I was pitched one CEO who I thought would interest all of you, so I agreed to interview him. I was excited because the technology they were using could be very beneficial to all of us. And having the founder/entrepreneur to talk about his startup pains would have been great stuff too.

But the PR person got back to me and said he was out of the office a lot and served up another person for me to interview instead.

Now I’m bummed and feel a bit duped.

Look, I am a publicist so I know you have no control over your client’s schedule. But as a journalist, I can say this is a big faux pas.

In my teleclasses and other presentations, I emphasize that if you send out a release or a pitch make sure you can back it up – and part of that is delivering what you promise.

Post from: EveryJoe

Have I gotten the bait & switch?

Be Heard! How to find the right media contacts.

ShannonCherry — Tue, 03 Jun 2008 20:28:18 +0000

The latest issue of Be Heard!, my weekly ezine chock full of publicity tips, is now available.

I share with you how to find media contacts to get free publicity. I’ve also opened my little black book of reporters and offered up some Today Show contacts.

Check it out here.

Post from: EveryJoe

Be Heard! How to find the right media contacts.

Are you recycling… your publicity?

ShannonCherry — Tue, 20 May 2008 13:09:13 +0000

Another issue of Be Heard! is hot off the presses. In it learn how you can recycle your publicity for even a better bang for your buck! I also profile Northeast Public Radio’s Best of Our Knowledge.

Get access to all the information here. Or get it delivered weekly to your inbox by visiting www.beheardsolutions.com.

Post from: EveryJoe

Are you recycling… your publicity?

Be Heard: Michele PW

ShannonCherry — Mon, 17 Mar 2008 09:57:21 +0000

Welcome to the next podcast in the Be Heard series, an exclusive audio series for Startup Spark in celebration of Be Heard Day on March 7.

Today’s guest is Michele PW of MichelePW.com. I was quite honored to have Michele participate in Be Heard Day. She’s one of the best copywriters out there, and knows several ways to attract clients to your website.

And you can now access her free gift, as well as other gifts valued at more than $3500 at http://www.beheardfirst.com

Post from: EveryJoe

Be Heard: Michele PW