uPumpItUp and Estelle

Last year, the uPumpItUp Community was launched for Crystal Light and Kraft Foods. The website encourages women to have conversations with others of similar interests, share experiences and promote other positive aspects. Users can meet up with friends, get involved in the community, participate in challenges, set goals and express their creative side.
Hosted by Mandy Moore, uPumpItUp has received much positive feedback in the last year. It’s all about feeling your best, while bonding and supporting others. There are currently over 50,000 members in the uPumpItUp community.
As part of the recent Crystal Light uPumpItUp ad campaign, Kraft has aligned itself …read more