The New "I’m a PC" Ads from Microsoft
October 4, 2008 by Jason Bean
Filed under Computers
The new Microsoft ads have been out for awhile now and they are a serious improvement over the previous Seinfeld and Gates ads that preceded them.
If I assume that Microsoft’s goal was to reach out and connect with real people to begin with, I’m not sure why they didn’t immediately start with this campaign in the first place. Mixing people we don’t know with people we do and recognize I think is a great strategy.
One of the things that irritates me about most Apple ads, and for the most part Apple users is that they all have this air …read more
