Great expectations: why you need them to be clear

I lost a client today. Someone I respected as another marketing professional.
And I lost this person because of expectations. His expectations (right or wrong) were not met and as a result, he was disappointed.
Setting expectations needs two components: the ability to listen and the ability to educate. I believe I failed on the latter.
I recently had changed the way I have been communicating and tracking info from clients, and somehow thought he understood that. He also asked for additional information above what I normally do. It wasn’t wrong, but what he expected. I should have explained …read more