With all of the popularity of the iPhone, have you wondered if it was possible to brand your business on it? Maybe you’ve had thoughts about how you could receive your part of the market share for your industry regarding the mobile business branding? Then let’s take a look at what it takes to be successful in the mobile branding market.
According to the article entitled “Pandora: Unleashing Mobile Phone Ads” which can be found on BusinessWeek.com and was written by Tom Lowry,
Since Pandora launched a mobile edition two years ago, it has signed up 6 million people (total users for …read more

If you haven’t heard about the Oprah Branding Effect then let me share with you what it means. Just as the Midas touch means that whatever he touched would turn to gold, the same could be said about Oprah. Many businesses, books and organization have seen tremendous growth once she either mentions it or is seen using it.
Although Oprah is a unique person and brand, other businesses can have a similar effect but it may happen in smaller quantities. On May 28, 2009, CNBC released a show that discussed the Oprah Branding Effect and shared how many businesses had experienced …read more

Let’s face it, the Mac vs. PC commercials are brilliant.  They’re simple yet communicate so much in terms of differentiating Macs from PCs and hyping the cult brand status Macs have come to represent.  They’re also consistent and nothing helps branding more than consistency. 
Check out the Mac vs. PC commercials from the U.S. and the U.K. to see for yourself.  Each YouTube video below includes a compilation of Mac vs. PC commercials.
U.S. Mac vs. PC commercials

U.K. Mac vs. PC commercials