Saturday Soapbox: Fair Trade wine?
January 24, 2009 by Katherine Liew
Filed under Marketing
Image: Katherine Liew
The Fair Trade logo has been used on products like coffee and chocolate to indicate that the farmers involved have been paid a fair price for their goods.
Certification is required to display the logo that you see on the South African wine above, which you can see enlarged below:
Source: Fairtrade Foundation
My questions to you are:
Would a Fair Trade logo influence your choice of wine?
Would you pay more for Fair Trade wine?
