WNBA Teams Getting Sponsors For Extra Cash
June 15, 2009 by Lyndsey D'Arcangelo
Filed under Basketball
It’s no secret that the WNBA has been losing money since its inception. The NBA is basically carrying the women’s league on its own shoulders. But, because the WNBA has a solid fan base and has helped to showcase the nation’s top talent in women’s basketball and bring women’s college basketball into the national spotlight as well (would we know so much about players like Candace Parker with out it?), the promotional powers-that-be are doing their best to help keep the WNBA alive.
The basic necessity is money. You can’t run a league with out money — in any sport. So …read more




