According to BrandWeek, the Chipotle Mexican Grill chain has partnered with Magnolia Pictures, Participant Media and River Road Entertainment to promote the documentary, Food, Inc… the chain will sponsor free screenings of the film in 32 cities across the country. It will also place promotional material in all of its more than 860 restaurants.”
Watch this trailer to understand why Food Inc. is a seemingly unlikely promotional vehicle for a fast food chain:

See the free screening schedule and read more about the Chipotle/Food Inc. promotional partnership on Chipotle’s Food Inc. page.
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In a recent post on BrandCurve, Susan Gunelius wrote:
How to you convince people from middle-America to visit their local McDonald’s for a latte? Build a giant cornfield maze in Nebraska!
This campaign is meant to create a buzz about McDonald’s new McCafe brand (the copy says, “Taste what the buzz is about”). According to AdFreak, each person who makes it through the 42.6 acre maze will receive a coupon for a free latte, mocha or cappuccino specialty coffee from McDonald’s.
The A-maizing McDonald’s ad is a year-long promotional sponsorship of The Maize at Benson Farms. A short drive from …read more