Saving for retirement (well, saving in general) is not something Americans are particularly well-known for. So, of course, this Feed the Pig PSA addresses the problem. Disturbing? Yes. But Also entertaining.

One of the biggest stories in the personal finance world right now is the fact that Americans have a negative savings rate. And, in the current economic slowdown, that needs to change. This public service announcement from the Feed the Pig campaign illustrates the point: We need slow down on buying things we don’t need.