Brent Hill (FeedBurner) ‘Advertising in RSS feeds – the next big thing?’

This one definitely felt like a product talk even more so than the Google one
One question we get is where do feeds come from In 03, it was primarily blogs. Now, it is everywhere. All sorts of media, commercial. already on retail/ecommerce, web services etc. A broad spectrum of content. You get corporate feeds now as well, for regularly updated content.
Feedburner provides analytics to publishers and ad serving to advertisers. Allows a monetisation of feeds.
Why advertise in …read more

One concern I hear raised a lot about advertisers placing their ads on UGC based websites such as MySpace is lack of control about the company they will keep. They could be placed next to anything! (Have they actually watched some of the commercial TV breaks and seen what can be found in the 3 minute slot???). Content channels then try and reassure them by placing some control, eg Revver monitors all videos and controls whether or not ads get placed and can target based on tags.
On blogs and feeds there has …read more