At present the most visible use of RSS Feeds is to send out the latest news and blog posts to subscribers: This is what we see everyday. There are of course other uses. And one of them is to use it as a marketing tool. Fort Lauderdale, Florida-based software company WrapMail Inc. has developed a software that allows emails to have borders or “wraps” that can display pictures or ads – similar to what we now see at websites. The software was designed to be used for marketing, advertising and promotion. One of its features is that it …read more

So – I was looking for kate spade at Nordstrom. I typed kate spade into the search box and on the search results page there it was – the orange icon! I can find out everything I always wanted to know about kate at Nordstrom in my RSS reader.
Let me know if you know of other unique applications using RSS. What an advertising plan. Every time I open my reader, there is the Nordstrom name! Of course, bloggers have been using RSS for some time and news organizations are on board. But retail? …read more

FeedoStyle is selling itself. No – it isn’t advertising, it doesn’t have a new PR firm. It’s selling itself on EBay.
FeedoStyle is a company that lets its customers create widgets from RSS feeds.

Like this article? Subscribe to the RSS feed.
or
Subscribe to the Comments feed to keep track of the conversations.

Margaret Kane over at CNetnews talks about Microsoft teaming up with Associated Newspapers, Forbes Inc. and Hearst to offer special ‘reader’ software for downloading and viewing newspapers.
Is this to make people more interested in Windows Vista? Perhaps. It is part of the new graphics technology introduces with Windows Vista.
Here is part of what Microsoft has to say:
Using technology developed by Microsoft, the applications enable an enhanced on-screen reading experience by combining the “look and feel” of traditional print media with the advantages of interactivity previously reserved for the Web. These new applications support a range of features, such …read more

Did you guess the old, mostly blue chip automotive industry? If you did (and I didn’t) you are right. According to IMedia Connection:
Automotive is one of the fastest industries to adopt the use of RSS content. Pheedo’s marketing VP explains how this technology is opening up a whole new avenue for building loyalty and delivering content-based advertising.

In the Pheedo network of publishers alone, the automotive category grew 38 percent month over month in the fourth quarter of 2006– making automotive among the fastest growing industries to adopt the use of RSS content.

Ford, one of the staid, blue chips …read more

There was an impressive array of presenters at DEMO 07. You might want to check out the video page over at the DEMO site. You’ll see what’s up and coming in our world. These are the best creative and innovative minds in the industry! Watch for these companies and products in the coming year.

Fox News is offering a news feed served to your cell phone.  “The live feed will be available 24/7 by dialing “#FOXN” on a mobile phone. The service, which will start with Cingular, costs $2.99 a month plus applicable per-minute airtime charges.”
Reuters further reports: “It’s far from the first mobile deal for Fox News. There is a special mobile Internet site that allows cell and BlackBerry users to access a quick-loading site. The channel has been available for more than a year as a live video stream on Sprint, with almost a million subscribers. Cingular also offers video clips. But …read more

After their first announcement about FAN FeedBurner lets us know they have designed a self-service interface to make the ad-buying process easier for advertisers. There’s a screenshot here and it looks really good!
The new self-service tools provide a quick way to bypass human contact and purchase media directly via the FeedBurner Web site. If you are a media buyer, ad agency or marketer looking to participate in this new medium, this is the place.

Alotta news about rss-vertising the past days. Syndicate IQ is announcing a new RSS Ad serving platform. Stuart Watson, CTO and founder, explains “We can now deliver ads within RSS readers regardless of which article an individual subscriber is viewing and which reader he or she is using. Currently, subscribers use different readers, making it difficult to get ads delivered. We can auto-format an ad based on the reader type as well as deliver ads to an article opened by an RSS subscriber.” The solution will be more broadly deployed in the coming weeks… Meanwhile FeedBurner has designed a self-service …read more

Everybody who has used Adsense will know this is a script which will return an ad that should be relevant for the content it’s in. The problem with the script is that this won’t work in (all) feedreaders. Qumana does this different and uses images for RSS ads. They also use these ad-images in normal blogposts and even in e-mail. This way it only uses straight HTML tags and can be showed anywhere. So Q Ads isn’t just a site ad, a post ad, a feed ad, or an e-mail ad … it’s all of them.
For hard data they’re cranking …read more