Share the Love

Holidays like Valentine’s Day last week make excellent case studies about international business. Some creative (often American) marketeer came up with a way to increase flower and chocolate sales and in the meantime it has spread around the world like a pandemic.
Valentine’s Day is not a big deal in Germany where I live. School children do not pass out cards to everyone in their class. Spouses do not get irate if they don’t receive any flowers. So I had to smile when I heard one of (German) colleagues say that he usually doesn’t buy flowers for his wife on February …read more