Update – it’s now live and embeddable at Sony.co.uk/images. Well, there’s embeddable code, but can’t get it to work here – they’re working on it!
It’s here finally. And if you’re interested in the music, it’s specially composed for the ad by Warren Ellis, of Nick Cave and Bad Seeds. He also did the music for the film The Assassination of Jesse James.

I got a sneak preview of the Sony Foam City Ad from Fallon, which gets released tomorrow. But I can’t show it you yet – I’ve had to promise not to release it until it goes live …read more

I received some great pictures from the Sony PR agency today from the shoot by Fallon in Miami earlier this month for their Digital Imaging group. They really makes me regret not being able to go – the shoot looked a lot of fun. Haven’t we all wanted to just fill a street with foam?

Here’s a couple of people playing in the foam, having a ball by the look of it. You can see that many of them have cameras in the middle of the foam, the ad is planning on having footage from these cameras.

And finally, the …read more

I should have been in Miami today. A few weeks ago, I got approached by (one of?) the Sony PR agency, from whom I’d got stuff before, about a trip to Miami to watch Fallon shooting of the new Sony ad Foam City, for the Digital Imaging range and also get a chance to play with some new cameras they are introducing from the Alpha, Cybershot and Handycam ranges.
But things did not run entirely smoothly. First up, I was at SXSW until Tuesday, so they were going to have to fly me from Austin to Miami and then onto …read more